Category Archives: Visual Thinking

The Hierarchy of Infographics

It’s funny what you come across when you’re cleaning out your desk, but this is something I found a while ago.

However, I can’t for the life of me track down the original source. I recreated this.

If anyone knows where I can find the original, I’d love to give the creator credit… 

 

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The New Multimedia Storytelling

It’s not news that people all over are experimenting with how to tell more visual stories online and on screens. One might say that this has been going on since the birth of the personal computer and then the internet, but there is definitely a new age just beginning. I think Nancy is at the forefront in her way, but I would have to say that the New York Times is leading the pack in their way. They are still the masters at visual journalism and visualizing data, but they have also been experimenting with multimedia storytelling for longform articles. It started with a story called Snow Fall, and has been followed up with similar (and in my view more successful) pieces such as The Jockey and A Game of Shark and Minnow.

Snow Fall, which the New York Times worked on supposedly for a whole year, received a lot of praise and criticism, and in the end the consensus is that it wasn’t entirely successful. But that’s not the point. It’s the experimentation and the willingness to explore new storytelling techniques that is keeping The New York Times and people like Nancy Duarte at the forefront. 

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Resonate: Multimedia Version

Well, she’s done it again.

Nancy Duarte continues to innovate and show people how storytelling, visual communication and presentation should be done.

I have written about my admiration for her second book, Resonate, before. It is the first and only true in-depth analysis of successful presentation construction that I know of, and it is a perfect companion Slide:ology, her first book that I often give out to people who are serious about becoming better presenters. Nancy has long been interested in bringing her books to life in an appropriately multimedia format, and she has now converted Resonate into a highly interactive HTML5 online edition.

And perhaps the most amazing part is that she is making this edition absolutely free. You can also get it as an interactive iBook, also for free.

Did I mention that Nancy is literally giving away one of the best written and produced presentation books around for free? Yes, you can spend money and buy it from Amazon, but then you don’t get all the interactive and multimedia features which include Nancy herself bringing much of the text to life.

Seriously, just go here and start reading this afternoon…

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Pretty Visuals Trump Text — Even If It Kills

We all should know by now that the Picture Superior Effect is real, and that people respond to, process and remember imagery far better than text. But a story about a toxic swimming hole which is getting some renewed attention right now proves that no matter what the text says, some people just insist on believing in the pretty picture. 

So, apparently there was a quarry in the UK that was a magnificent shade of turquoise…

The water so was so beautiful that some people refused to heed the clear textual warnings that the water was actually highly toxic and dangerous…

And they went swimming. And got sick. Very sick. Apparently the PH level in the “blue lagoon” is equal to that of bleach. Yech.

So what did the town do? If people were only going to let their sense of aesthetics guide their decisions, then that’s the way it was going to be. The town died the lagoon black!

The Picture Superiority Effect rules again!

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Categories: Imagery, Visual Thinking.
visual training presentation