Category Archives: Storytelling

The Power of a List

A visual will almost always trump text, but sometimes text functions as a visual itself. The other day a client who offers a SaaS product called asking if there was a better way to show feature options across various versions than his current tabled list. I can’t show his list, but it was very similar to this from Quicken:

We’ve all seen things like this and the reason is that things like this work quite well in quickly comparing and contrasting in order to make a decision. This is a time when simple checkmarks or missing checkmarks serves as a highly informative visual story.

Today I received an email from Jim Johnson, a New Jersey gubernatorial candidate contrasting himself with his primary challenger. And I loved it. It was nearly all text, but the repetition of Murphy’s limited diversity of experience was easily readable and served as a glanceable visual with a big story.

Sometimes a table is simply the best choice. And sometimes text does communicate visually.



Upcoming Presentation Webinars

Upcoming Webinars

While most of my training continues to be onsite at clients, you can occasionally catch me online. And I have two upcoming webinars.

American Management Association – April 7, 2016

American Management Association


This Thursday, April 7, I will again be giving Creating Visual Presentations for the AMA.

This 90-minute session is an overview on how to become a better visual storyteller. We’ll cover proven strategies for reducing text, how to avoid the bullet point trap by using the “chunking” technique, how to harness the picture  superiority effect and basic graphic design layout principles to make your presentations look more professional.

For more information and to sign up, click here.

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Presentationxpert – April 13, 2016

The next is foPresentationxpertr my friends at where this time I will be giving a free 1-hour session on Creating an Effective Presentation Story. Much of my training revolves around what to do after you have created a clear and compelling story, but now I’ll take some time to dive into all the things you need to do before you start burying your head in PowerPoint.

In the webinar, I’ll guide you through creating your own persuasive presentation structure step by step, and reveal each question that needs to be answered along the way. From the very first and most important determining piece of information (it’s not what you think…) to identifying your audience, creating singular messaging, calls to action, simple ideation techniques and easy outlining.

You’ll learn how to define your “Point A” and your “Point B,” how to write your presentation bumper sticker and how to use certain PowerPoint tools to your advantage to stay organized.

I’ll even discuss what makes good a header and how to avoid jargon and business-speak.

Sign up for free here!

visual training presentation