One of my favorite video podcasts is Apple’s Quicktips.
It’s a handy little regular series of 1 minute videos by Apple employees each of which teaches a particular Mac trick or feature. The real reason I like it though is that there is absolutely nothing extraneous about them.
Produced by anybody else, there probably would be opening and closing graphics, wordy introductions, added production values, attempts at humor, etc.
But Apple strips away almost everything that is extraneous to the particular message being communicated to pack as much information into as little time as possible.
One example? The Apple employees skip the “Hi, my name is…” and let an on screen graphic communicate this info. 3 seconds saved.
How long did your last presentation take? Could the same amount of information have been communicated in less time and with less “stuff?”
Subscribe to the video podcast via iTunes here.
