What is visual storytelling in a corporate environment?
Product photos on a consumer brand Facebook page? An annual report rendered as an infographic? The holy grail viral marketing video shot by the summer intern (or very expensive hipster digital agency)?
Lululemon, the recently embattled yoga wear brand, just hired Laurent Potdevin as their new CEO. The company has struggled recently under some bad press for corporate practices, embarassing statements by leadership and even product recalls.
Lululemon is hoping that Potdevin, a former leader at Luis Vuitton, Burton snowboards and Toms shoes will turn the corporate fortunes and reputation around. And to introduce him to customers and shareholders, they released a simple, but well-produced video that is pure visual storytelling.
I love it.
Visual storytelling was much of what I helped Edelman raise the bar on during my years at the company. Many of you know that I recently left the PR firm to start my own consultancy. If you would like to learn how I am now working with other organizations to improve their visual communications, drop me a line.